Registrations were down 17% in August and 17% YTD so a consistency in downward sales figures. The data below compares market share with eight months of 2024 with a complete 2023. The winner here is Toyota, a brand that has put emphasis on rallying in a country that loves that type of motor sport. Toyota currently accounts for nearly one in five passenger cars sold here.
The top three models for the year so far are Toyotas; the Corolla (2,907 units), Yaris Cross (2,207) and Yaris (1,909). Volvo has also had a good year, led by the new EX30 model (1,657). Škoda has slipped a place despite the Octavia selling well (1,618).
The Nissan Qashqai (1,449) helped that brand to a 52% increase in market share. Tesla did a belly flop as did Peugeot and Opel. BYD has arrived so we will see how that progresses as it builds its dreams. MG timed its arrival poorly as Chinese electric vehicles now meet tariffs in Europe. Of course, all vehicles going to China are hit with import duty so nothing to see here.
Data source: Tilastokeskus.
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