08 January 2025

Australia Car/LCV Sales : 2024










Registrations were down 3% in December but up 2% for the complete year. While sales are crumbing across the Tasman Sea, they are holding up well here with the anticipated softening of the market delaying. Perhaps won't eventuate. 

Toyota increased its share beyond 20%, still some way short of 2022 but a tidy gain on 2023's poor showing. Ford remains strong with the Ranger pick up and Everest SUV (picture below) being the backbone of the brand's success here. Mitsubishi and Nissan have had a good time as is Isuzu Ute with its two model line up. 

Big pick up trucks from the USA are being converted for driving on the correct side of the road and they sell surprisingly well considering the cost of conversion. Chinese brands are really attacking the market and more will be on the list next year. They are currently the third largest supplier of vehicles to Australia. 

Data source: Vfacts.









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