04 January 2026

Spain Passenger Car Sales : 2025













Registrations were up 13% so a very healthy increase as well as being the best result from 2019. No one brand exceeded 8.4%  but seven exceeded 5%. Toyota has been the best selling brand for the past four years. 

The list uses market share to determine how brands have fared. Green determine those increasing their share with green shading. Some in yellow (under13%) will have increased registrations but lost ground to competitors. 

There are two brands that Spaniards call their own, SEAT and the spinoff Cupra marque. The former lost a little market share this year but the latter was up slightly. There is a third local brand, Ebro, historically known for trucks and tractors. Now it assembles Chery models from China and has completed its first full sales year.

Some Chinese brands are making their mark here. MG is not historically Chinese but now is in all but name and it has reached 11th place. BYD is at 19th, with Omoda four places behind it. Several others are scattered further down the list. 

For 2024 articles, simply click on the links below:

Data source: ANFAC.
Picture Source: MG & Nissan.










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