Pick up trucks or utes - as they are sometimes called - are popular in Australia. Previously there weren't always many models to choose from so the few that were available sold in good numbers. That exclusivity is changing and rapidly.
In Australia converting US trucks to right hand drive has increased choice although the conversion puts them at the high end of the price range. They had initial success but that has lessened of late. The Ford F-150 has had its problems. Technical issues and non-compliance with Australian Design Rules led to a three month supply pause between July and October.
Chinese sourced models are arriving in greater numbers and making waves. The BYD Shark is a new entrant in 2025 that is immediately enjoying success and JAC has hit the road. GWM, LDV and MG all introduced models in 2025 too. In addition Kia has now entered the fray.
The market grew by 6% in 2025 but all those new entrants means the competition is intense. Ford (with the top selling Ranger) and Japanese models are not going to have it all their own way in future. How much difference the new arrivals will make is still to be determined.
In the chart, pink represents brands associated with Asia, yellow Europe and blue USA. For Europe, the VW is sourced from Ford and the rest are Chinese with brand names originating in the UK.
Data source: VFACTS. Photos: JAC & Kia Australia.
No comments:
Post a Comment