Registrations were up 11% in 2025, a record at 1,084,500 units. Registrations are booming with 2025 being up 60% on the average for the previous ten years. Local manufacturers enjoy some protection and they dominate the higher end of the chart.
With that healthy increase, many increased sales but lost market share. The Share column highlights which ones won (green shading) or lost (yellow shading) in that regard.
Renault and Fiat have been exchanging top spot for the last few years. Fiat has dropped down to fourth so Renault is now clearly ahead of Fiat and the rest. It seems Renault is selling the Dacia Duster (photo below data) as its own model in Türkiye. That will help Renault maintain a strong position in the market.
Toyota is making a concerted effort to bridge the gap, up from seventh last year. BYD is up to ninth while MG took a dive. Local brand Togg (picture above) is doing well despite only starting to sell vehicles in 2023.
Mazda isn't in Türkiye because the e-call (emergency call) system used in cars, requires the SIM card to be used but Mazda was unable or unwilling to meet this requirement so it is not possible for the vehicles to be sold here. It sounds rather strange.
Data source: ODMD. Picture source: Toog & Renault Türkiye.
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