Registrations were up 19% in August and also +8% YTD. Renault and Fiat have been exchanging top spot for the last few years but Fiat has dropped down to fourth so Renault is now clearly ahead of the rest. It seems Renault is selling the Dacia Duster (photo below data) as its own model in Türkiye so that will help Renault maintain a strong position in the market.
Toyota is making a concerted effort to bridge the gap, up from seventh last year. BYD is up to seventh while MG isn't as strong here as it is in many other European markets. Local brand Togg is well established (picture above) and doing well despite only starting to sell vehicles in 2023.
Mazda isn't in Türkiye because the e-call (emergency call) system used in cars, requires the SIM card to be used but Mazda was unable or unwilling to meet this requirement so it is not possible for the vehicles to be sold here. It sounds rather strange.
Data source: ODMD. Picture source: Toog & Renault Türkiye.
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