Registrations were down 7% in December and are 1% for the year. VW is by far the main volume player here with over double the lead over second placed Mercedes-Benz. With 19.1% of all sales, that's the highest percentage since 2016 so the German love affair with the people's car continues.
The three main German premium marques didn't do that well with Audi losing the most. BMW came home with an ever so slight market gain. Porsche isn't overly successful in Germany but seems to be remedying that in 2024. VW's Škoda has passed Audi but the advantage is marginal.
I estimated SEAT and Cupra based on Cupra models I do know and the rest an estimate based on 2023 in which I do have all Cupra sales by model. Sales for these two brands are not separated by KBA until sometime after the year has concluded. As B. Joel said, don't ask me why.
The same issue for GM US. Only Cadillac sales are released for the year but Chevrolet comes later so I've estimated the latter. I have sales of Mclaren for 2023 so again estimated below for 2024. Zhidou sold nearly 500 units in 2023 but I didn't bother with that as electric cars are not doing so well and didn't want to guess what's happening with that brand. All of that to get extras down to 10,750!
Data source: KBA. Pictures: Manufacturers.
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