Registrations were down 7% in December and are 1% for the year. VW is by far the main volume player here with over double the lead over second placed Mercedes-Benz. With 19.1% of all sales, that's the highest percentage since 2016, so the German love affair with the people's car continues.
The three main German premium marques didn't do that well with Audi losing the most. BMW came home with an ever so slight market gain. Porsche isn't overly successful in Germany but seems to be remedying that in 2024. VW's Škoda has passed Audi although the advantage is marginal.
I estimated SEAT and Cupra based on Cupra models I do know and the rest are an estimate based on 2023 in which I do have all Cupra sales by model. Sales for these two brands are not separated by KBA until sometime after the year has concluded. As B. Joel said, don't ask me why.
I updated the list on 19.07.2025 as more information came in. I added some brands and a few that were on the list were modified to improve accuracy. All of that to get extras down to 8,400!
Data source: KBA. Pictures: Manufacturers.
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