Registrations were up 1.3% for 2025. 2024 was a poor year compared to recent history, so 2025 is another one. Volvo has always been the best selling marque and will be staying there. Market share (ms) was up 3% and its 17.9% share is the highest since 2020. Plenty of loyalty on display here.
VW ms is up an impressive 31% and Toyota managed a 5% gain. Subaru is a really odd case. In January 2025 it sold 2,580 for a 640% increase yoy. Since then, it sold a mere 479 cars. A February surge in ethanol fuel tax was the reason.
Tesla was down 67% and I assume it wasn't just market forces that was behind it. I wonder if this is a backlash for trade issues with the EU. Škoda was up 24%, Polestar and Cupra both up 29% with the Tavascan and Terramar the main reason for the upturn. MG and Citroën are going the other way, down 48& & 34% respectively.
For 2024 articles, simply click on the links below:
Data source: Mobility Sweden. Picture Source: Volvo & Škoda Sverige.
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