04 March 2025

Sweden Passenger Car Sales : 2025 (Jan-Feb)







Registrations were up 4% for February and +9% YTD.  Volvo has always been the best selling marque and will be staying there. 17% share is large for a brand with a full range of competition and a not too extensive range.  

VW is up 58% already and has 14.9% share so is keeping in touch with the leader. Toyota is down 13% and Kia +5%. 

Subaru was up 262% YTD but was down 97.5% in February so I don't know what's going on there. Tesla is down 43% for the year which is a common occurence for the brand so far. Maybe a large shipment is due in March.

Cupra was up 127% with the Tavascan and Terramar the reason for the upturn. Citroën is going the other way, down 67%. 


The top selling models were:

Volvo XC60 - 2,801
Subaru Outback - 1,657
Volkwagen ID.7 - 1,193
Volvo EX/XC 40 - 1,109
Volkswagen Golf - 849
VW ID.4 / ID.5 - 809
Tesla Model Y - 775
Kia EV3 - 728
Škoda Kodiaq - 697
Volkswagen Tiguan - 649



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Data source: Mobility Sweden. 

Picture Source: Volvo Sverige.

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