Registrations were up 6% for August and 7% YTD. 2024 was a poor year compared to recent history, so 2025 will be another one. Volvo has always been the best selling marque and will be staying there. Sales were up 7% and its 17.4% share is the highest since 2020. Plenty of loyalty on display here.
VW is up an impressive 45% but Toyota is down 1%. Subaru is a really odd case. In January 2025 it sold 2,580 for a 640% increase yoy. Since then, it has sold a mere 137 cars. I don't know why that was the case.
Tesla was down 84% in August and -66% YTD. I wonder if this is a backlash for trade issues with the EU. The figures are saying this is more than market forces.
Cupra was up 44% YTD with the Tavascan and Terramar the main reason for the upturn. Citroën is going the other way, down 49%.
The top selling models were:
Volvo XC60 - 11,394
Volvo EX/XC40 - 6,100
Volkwagen ID.7 - 5,427
Škoda Kodiaq - 3,458
Volvo EX30 - 3,438
Tesla Model Y - 3,291 (-65%)
Kia EV3 - 3,256
Volvo 60 Series - 3,164
VW ID.4 / ID.5 - 3,024
Volkswagen Tiguan - 2,820
Data source: Mobility Sweden. Picture Source: Volvo Sverige.
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