Germany Passenger Car Sales : 2025 (Jan-Aug)

Registrations were up 5% for August but -2% YTD. Not far off last year then but some way short of the best of years several years ago. 

 

VW leads the way and it is gaining ground. Sales were up 3% YTD in a market that is slightly down. Mercedes-Benz and BMW are about the same as last year for market share while Audi is down, so has lost ground to its rivals. 

Škoda is up slightly as is Ford. Opel has lost still more of its share of the pie but has at least held its ranking. Toyota has been dropping around Europe and in Germany has dropped two places to tenth. 

Chinese companies are here but are yet to make much of an impact. The British brand MG is back on 23rd, BYD 29th and Leapmotor have lived up to its name by jumping to 32nd. 

There are some quirks with the data supplied. Cupra sales are counted with SEAT and I have separated them as best I can but a few Cupra sales are included in the SEAT figures. Genesis is counted within Hyundai but at least that is easy to separate. 

About half way through the following year, sales data is released for the previous year and I have noticed that Aston Martin and GM US sales are much higher in the new data. So I have increased their sales in 2025 to reflect what is a more realistic number. McLaren is never counted in the current figures but pops up in the later data so again an estimate based on last year's figure. 

The top selling models were:

VW Golf - 55,365

VW T-Roc - 55,024

VW Tiguan - 43,563 (pic above)

Opel Corsa - 32,091 (pic below)

BMW X1 - 31,091

VW Passat - 30,744

Škoda Octavia - 30,094

SEAT (Cupra) Leon - 26,204

Fiat Ducato - 24,778

Audi A6 - 24,003

BMW 5-Series - 23,692

Mercedes GLC - 23,625

Opel Astra - 23,377

For 2024 articles, simply click on the links below:

By brand.

Top 50 Models.

Data source: KBA. Picture Sources: VW, Stellantis.