22 January 2026

Australia Car/LCV Sales : 2025


















Registrations are the same as last year, again 1.2 million found homes. The total for 2025 was 10% ahead of the average of the previous ten years. An impressive result.

Some are concerned that New Vehicle Efficiency Standard (NVES) will ultimately reduce new vehicle registrations. The emission levels for car brands will be tightened gradually as they increase from their 2025 introduction through to 2029. The fees generated will grow and have to be passed on to consumers, thereby putting off buyers. Time will tell what effect they will have.

Toyota, as usual, leads with an impressive margin. Ford is in second place for a second year and Mazda closely followed in third. Ford does well as it relies on just two models to do the heavy lifting. BYD is on the up and we wait to see how its sales volume unfold in 2026. 

There are a few brands that don't report at all but are generally smaller and newer entrants to the market. When sales improve, they usually join the system and report. Tesla and Polestar do their reporting through another entity than FCAI, the main body involved in supplying data. Mahindra seem to be wanting to join the reporting ranks and have done so this year. 

Chinese brands are making their way up the list, brands such as BYD, MG, Haval and Chery. Citroën has pulled the plug and left. Jaguar sales held up well for now but slipped later in the year as stock dwindled. 

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Data source FCAI. Photos: Toyota and Isuzu.


















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