Romania Passenger Car Sales : 2025

Registrations were up 4% for the year, which sounds unspectacular. The year started slowly and was down 22% half way through the year. Then it took off and in positive territory by the end. Both August and December were up over 50%. 

The poor sales earlier were something to do with the rolling back of a scrappage scheme. A return to the cash for clunkers scheme later in the year was presumably a factor. It may have contributed to some major shifts in sales volumes too, as there are some noticeable movements. New entrants would have that disruptive effect as well.

Local brand Dacia leads the way and then some. Its share is down very slightly compared to 2024 but still in a commanding position. Toyota's market share of 9.3% is a record for the marque in Romania. 

MG is up to 11th in only its second full year in the country, so quite an improvement. BYD has already made a splash in just a partial year of trading here and they weren't the only Chinese brand to do so. They may be a bit late to the party but Chinese brands seem intent on making up for lost time. 

Data source: DGPCI. Pictures: Dacia (Sandero Stepway & Bigster).