I have no history with the marque whatsoever. I may have driven in one many years ago but that's it. Yet I'm keen on them and like their design styling.
Land Rover got into volume as new models were added. By the time 2001 arrived, there were four in total. Three were for to the passenger car segment and one was mainly a light commercial. The figures below are compared against all vehicles sold in the UK.
In 2001, LR were taking 1.6% of the total. The fact that the data includes cars, trucks and buses, none of which LR compete with, it was not a bad result. The Evoque was released in 2011 and that noticeably lifted the volume as it quickly became the best selling model.
Another lift came with the Velar's release in 2017 and the same thing for the new Defender in 2020. There was a slight dip after that but a recovery came almost immediately. Current share is nearly double over the period below, thanks to a wider range of models and the premium 4x4 SUV market is quite a popular one.
A Defender Sport model is apparently on the way. It's reported to be a smaller and more affordable than the current Defender. That would be a model that would surely fit nicely into the range as other LR models head more up market.
Commercial sales are not that large for LR. They were 13% of the total sales in 2001 and were just under 9% in 2024. Two years ago, it was under 6% so a growth in that area of late.
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