04 March 2026

NZ Passenger Car Sales : 2026 (Jan-Feb)

Registrations for PCs were up 7.4% for the first two months of the year. Toyota had a slow start, as it often does. It is still in command with 17.4% market share but that is down 24% YTD, exacerbated by the increase in total market sales. 

Mitsubishi was up slightly in voume but couldn't quite protect its share. The next four made hay though. Suzuki introduced the Fronx in mid 2025 and it was soon selling well, but a rear safety belt failure meant it was withdrawn from the market. This has hurt the brand's sales and there is no word as to when it will return. 

BYD has slipped into the top ten, with two other Chinese brands possibly going to join it soon. That would be the cherry on the cake. The Haval H6 is above. Note too that the 2025 share on the chart below is for the full year.

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