Lancia Euro Sales (By Model) : 2000-2018

Lancia is a name historically associated with rallying, sporty and stylish cars. Despite that, they didn't sell that well outside of Italy and were taken over by Fiat in 1969. To reduce costs, Fiat based future cars on models of its own which is a common practice in the industry. Reliability and rust issues damaged their reputation and the brand has been in gradual retreat for decades.

Almost exclusively a European brand, sales there are a true reflection of the marque. In the early 2000's the main model was (and remains) the Ypsilon, formerly known as the Y. It was replaced by the second generation edition and in 2004 sales rose as a result. The compact executive Lybra had just replaced the Dedra but after a few years, sales were minimal. 2000 to 2004 had sales dropping from 174,000 to under 116,000.

	Model / Year	2004	2003	2002	2001	2000
	Ypsilon	88,015	69,353	79,758	102,087	109,266
	Lybra/Dedra	9,525	16,886	22,830	41,598	53,311
	Phedra	7,978	9,788	3,447
	Musa	7,643
	Thesis/Kappa	3,132	5,093	3,143	1,864	8,056
	Zeta			509	1,764	2,568
	Delta				30	533
	Others	333	34	209	15	24
	Total	116,626	101,154	109,896	147,358	173,758

In 2005, the mini MPV Musa was keeping sales steady without being outstanding. The Delta name was revived for a compact 5-door hatchback model. This kept sales steady from 2004 to 2009 at around the 120,000 mark.  

	Model / Year	2009	2008	2007	2006	2005
	Ypsilon	55,451	61,570	79,945	74,219	73,484
	Musa	33,526	33,858	36,936	35,473	32,665
	Delta	29,658	13,934	3
	Phedra	2,624	4,076	4,165	4,889	6,012
	Thesis		583	1,005	1,082	1,582
	Lybra				874	5,029
	Others	199	14	23	17	24
	Total	121,458	114,035	122,077	116,554	118,796

In 2010, sales fell as models aged and replacements were not always forthcoming. The Ypsilon was new in 2011, going to a 5-door hatch configuration. The Phedra became a Chrysler Voyager and the Thema a Chrysler 300 in mainland Europe. These US models had limited success and sales dropped to the 70,000 point. 

	Model / Year	2014	2013	2012	2011	2010
	Ypsilon	61,517	55,815	53,840	61,424	49,385
	Delta	4,225	8,727	13,240	18,496	23,112
	Voyager/Phed	3,622	3,441	5,026	1,219	1,781
	Thema	399	2,233	1,721	699
	Flavia	124	467	534
	Musa	12	1,269	15,516	16,440	25,041
	Others	16	12	12	169	23
	Total	69,915	71,964	89,889	98,447	99,342

The retreat was now in full swing as models were reduced to one and only sold in Italy. It's sad but an inevitable conclusion to a once proud brand. Style will only get you so far and once reputation is tarnished, that is what will decide a marques future. (The 2019 year was added after the article was written). 

	Model / Year	2019	2018	2017	2016	2015
	Ypsilon	58,773	48,571	60,660	67,067	59,118
	Musa	2	2	8	9	4
	Delta	1	2	5	11	284
	Thema	1			19	28
	Voyager				74	1,977
	Flavia					4
	Others	2	0	0	0	5
	Total	58,779	48,575	60,673	67,180	61,420

For others in the series, please click on the brand name below.

Alfa Romeo - DR Motors - Fiat Part 1 - Honda - Hyundai Part 1 - Infiniti - Jaguar -
Kia - Land Rover - Mazda - Mitsubishi - Nissan - Opel/Vauxhall -
Peugeot Part 1 - Renault Part 1 - Saab - SEAT - Škoda - Subaru - Volvo

Alfa Romeo Euro Sales (By Model) : 2000-2018

Alfa Romeo is a brand rich in history and the CEO of FCA Sergio Marchionne had drams of returning it to its former glory. Much money has been spent on achieving that. Sadly, he passed away but has it been a successful transformation? Most of the company's sales are in Europe so a critical region for AR.

Going back to the year 2000, sales were 176,000, hitting 205,000 in 2001 before settling back at 160,000. The new 147 gave 2001 the sales spike as new models do. So at this stage things were stable.

	Model / Year	2004	2003	2002	2001	2000
	147146/145	77,963	92,727	95,354	96,043	54,598
	156 / 155	51,456	58,782	62,529	90,404	97,066
	GT Coupé	18,975	211
	166 / 164	7,601	5,935	8,475	14,084	18,953
	GTV / Spider	2,100	2,278	3,235	4,800	5,661
	Others	100	38	227	100	111
	Total	158,195	159,971	169,820	205,431	176,389

2005 was a poor year but the 159 gave things a lift, but the trend was clearly downward as sales were hovering just over the 100,000 mark by 2008. The executive 166 wasn't replaced but the mini sized MiTo saved the day with strong sales. 

	Model / Year	2009	2008	2007	2006	2005
	MiTo	61,975	13,282	27
	159/156	25,592	42,309	66,581	61,056	36,813
	147	16,039	34,205	55,554	61,526	68,793
	Brera/Spider	3,811	5,594	9,362	7,963	508
	GT Coupé	2,864	6,468	12,135	13,080	19,461
	8C	117	192
	166			726	1,546	3,686
	Others	43	133	49	0	306
	Total	110,441	102,183	144,434	145,171	129,567

The replacing of the 147 with the Giulietta brought sales up to 130,000 in 2011 but the benefit was short lived. The aging 159 ended without a replacement and the MiTo was getting on. Sales now slipped below 60,000. 

	Model / Year	2014	2013	2012	2011	2010
	Giulietta/147	41,253	46,009	60,415	78,911	38,512
	MiTo	17,022	17,884	25,173	40,425	51,994
	4C	982	66
	159	13	297	4,143	10,433	14,947
	Brera/Spider					2,961
	GT Coupé					1,417
	Others	42	65	87	515	26
	Total	59,312	64,321	89,818	130,284	109,857

The plan to lift Alfa was now operating with the 159 replacement (Giulia) finally released and the Stelvio SUV also released. Sales exceeded 85,000 in 2017 but not the success that was hoped. The premium market is hard to crack, with buyers more conservative than you may think. (The 2019 year was added after the article was written).

	Model / Year	2019	2018	2017	2016	2015
	Stelvio	26,282	29,292	16,990
	Giulietta	15,525	26,665	32,748	41,644	41,767
	Giulia	10,811	16,924	23,988	10,508
	MiTo	674	9,534	11,360	12,940	13,887
	4C	204	436	873	1,208	1,055
	Others	6	0	0	21	30
	Total	53,502	82,851	85,959	66,321	56,739

Satisfying the Alfa faithful is one thing. Getting buyers to switch over from other marques quite another. The cars are good, the sales not. They are well short of expectation but they were far too optimistic. Winning sales takes time and it will be interesting how FCA takes Alfa Romeo from here. 

I would have thought a model share with a brand like Jaguar would work but I don't know if that has even been considered. Partnerships are a way forward and need to be explored to rein in costs and still retain a reasonable range of up to date models.

For others in the series, please click on the brand name below.

DR Motors - Fiat Part 1 - Honda - Hyundai Part 1 - Infiniti - Jaguar -
Kia - Lancia - Land Rover - Mazda - Mitsubishi - Nissan - Opel/Vauxhall -
Peugeot Part 1 - Renault Part 1 - Saab - SEAT - Škoda - Subaru - Volvo