18 May 2026

Japan Passenger Car Sales : 2026 (Jan-Apr)











Registrations were up 10% in April but down 2% YTD. Toyota continues its dominance, despite not competing in the large Kei class. Japanese brands generally did well, while imports mostly lost market share. Imports are down 7% YTD. 

Tesla's figure is an estimate, based on extras less what is likely. It certainly is having a good year so far. Chrysler, GM and Ford aren't doing well. Jaguar says sayonara until the super luxury reincarnation arrives. 

Data source: JAMA, JAIA. Photos: Toyota bZ4X & Nissan Serena. 


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