Production was -14% for Q4 and -15% for the complete year. So the 2025 figures are disappointing, although expected.
Rivian had a target of 41,500 to 43,500 for the year, or about 10,500 per quarter. In 2024 it was just over 12,500 per quarter.
At first glance, the fact the company made 14,611 for Q1 seems too high. The explanation was that a new model (R2 picture above) is coming in 2026 so later this year production will be compromised as the factory is readied for that. So inventory was being built up to meet sales demand while production is affected. That is how it is panning out.
At first glance, the fact the company made 14,611 for Q1 seems too high. The explanation was that a new model (R2 picture above) is coming in 2026 so later this year production will be compromised as the factory is readied for that. So inventory was being built up to meet sales demand while production is affected. That is how it is panning out.
U.S. federal BEV tax incentives ended at the end of September, 2025. That seems to have affected Q4 deliveries. How that will impact longer term will be watched with interest but it surely has to affect sales. Incentives create an artificially large volume, which is fine if they stay. Not so good when they are withdrawn.
Data & picture source: Rivian.
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