Honda had been gaining market share for a few years now and it was a case of whether it would maintain or expand on that.
2014: A new City was released and sales took off really well. Along with the popular Amaze, sales exceeded 140,000 units. Add to that the arrival of the small MPV Mobilo and its share jumped to 7%.
2016: The BR-V small to medium sized SUV (pic left) arrived and for a market not known for larger cars did alright.
2018: A new Amaze helped to retain the sales volume but it was increasingly clear the success of 2013 wasn't going to return anytime soon. Where would Honda go from here? The last article in the series reveals all (just click here).