Honda started manufacturing cars here in 1997 so the brand is fairly well established here. In 2004 it hit its straps and reached 3.4% share after taking time to establish itself. Percentage penetration reached a new high of 4.3% in 2006 when the Civic was introduced. It drifted back to 3.4% in 2009.
2012: This was a big year when the Jazz and Civic models were retired and the Brio took off. The Brio was a compact 5-door hatchback that slotted below the Jazz in size.