Hyundai started selling cars here in 1998 so got in relatively early. They almost immediately went past the 10% mark of total sales and reached 16% by 2009. So how did they go from there?
2011: 2010 started a slight slide despite the Eon mini 5-door hatchback (right) arriving in '11 and soon selling well. It seemed to take sales from the i10.
2012/13: The Elantra's turning up did little, being the small selling model it became. A new model i10 in 2013 helped in pushing market share back up again after declining.
2014: The Xcent (left) arrived, which was an i10 with a boot which to be consistent I should have combined. The numbers were high for both of them high so I decided not to. Regardless, the Xcent's arrival lifted penetration and took Hyundai to a market share all time high in 2014. Roll on 2015.
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