GM has been a part of the Indian car scene for many years. In 2003, Chevrolet became the brand the company used. From 2004 the Optra and Tavera (right) were assembled. The Aveo (2006), Spark (2007 - pic below), Captiva (2008) and Cruze models (2009) quickly followed.
2011: With this range of models, GM reached a respectable 4.4% share of the market, slightly down on a strong 2010. The Sail arrived this year but was too late to make an impact. The Optra (Lacetti) ended its run. 111,000 units were sold.
2012: The Aveo said its goodbyes but market share fell and a new model was needed. 93,000 registrations were achieved.
2013: The slow selling Captiva was discontinued, but a hatch variant was added to the Sail and the Enjoy medium MPV was added to the range. Despite that, it had little effect on market share. Sales were down to 87,000.
2014: Sales fell further (%5,500) with no new models to spur things along and existing ones in decline.
2015: It was clear the market wasn't a viable option for GM so it decided to end sales there. The problems then started as the union refused to accept this. GM continued making cars until the end of 2020 but only for export. In India closing plants is expensive and even very difficult to do.
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