13 January 2026

Denmark Car/LCV Sales : 2025











Registrations were up 5% in 2025. It's a good result although the 210,000 sales were 8% down on the previous ten year average.

VW is on top, as was the case in 2024. In fact, they have been there since 2011 apart from 2023 when Tesla made a cameo appearance in that spot. VW's market share is the highest since last century when my records run out. 

Škoda moved from 9th in 2024 to 2nd this year, the Elroq helping as the best selling model in the country. Cupra is up from 16th to 8th but Tesla has dropped from 3rd to 10th. 

I was intrigued by the Navor brand, one I have not heard of before. It is a DongFeng, the E5 plug in hybrid SUV (picture above), which offers relatively reasonable value in a market known for expensive cars due to the steep import duty imposed


Data source: Mobility Denmark. Photos: Navor (above) & VW (ID.4 below) Denmark.


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