Toyota India Model Sales : 2009-2013

We have seen from previous posts about the Indian car market that it's a difficult market to exist in despite many who entered that it was going to be some sort of El Dorado. Few, if any, have found it so. But surely Toyota would make a big splash here, it's the strongest brand in Asia by far. Let's see.

Toyota hit the ground in 2000 and within four to five years was around the 4.5% mark which was a very positive result. It did start to slip back from there and by 2009, help just 3% share. What could be done to arrest the slide?

The Innova medium MPV (picture at top) came in circa 2005 and was the main selling model. It received modest support from the Corolla, which debuted around 2004. However, this was Toyota Lite and more was needed to bolster the range. That was soon addressed as we shall now see.

2011: The Fortuner medium-large SUV (just above) was the start of the brand's hoped for renaissance. Mind you, that's too big to have the impact Toyota needed. 

2012: The Etios compact 4-door car and 5-door hatchback (Liva) was more what was needed to get the volume to a more respectable level and it complimented the extremely popular Innova nicely. Between then, they were the main reason the brand passed the 6% mark. 

Could Toyota keep the momentum going? We shall see in the next installment. (Hint: Click here)