The VW brand was a relatively late entry into the Indian market but obviously felt the potential here was too great to ignore. Škoda had been there since about 2003 and VW was introduced in 2007. Sales went from 200, 1,600 and 3,000 up until 2010 when we take up the story.
2010: The Polo hatch and Vento (picture above) saloon models started to be assembled and they had an immediate impact with sales up tenfold in just a year. I called them models but they are technically just one with the Vento being a Polo with a boot.
The Jetta is a medium sized car that was also assembled locally but its size meant it was always going to be a slow selling car. The same could be said for the Passat.
That's how it stayed for the next few years as market share hit 3.1% in 2011 but then declined to 1.7% in 2014. Was VW already resigned to being at best a marginal player in India? The next installment will reveal more. (Hint, click here).
No comments:
Post a Comment