05 February 2023

VW Brand India Model Sales : 2019-22


With the disappointment of the Ameo, what was VW planning to do now? Would it just walk away or persist with the market? The Ameo and Passat were retired, the latter for the second time in a few years. 

2020: The range was thinning and the T-Roc was imported. It came in two batches which sold out quite quickly but then VW stopped taking orders for them. It isn't cost effective to import so perhaps it was a stopgap measure until the Taigun arrived.

2021
: Assembly of the Taigun crossover SUV (based on the T-Cross, picture to the right) commenced this year. It was a badly needed addition as VW tried to make a case for its being here at all. 

2022: The Polo and Vento models were discontinued this year but the imported Tiguan continues in limited numbers. A smallish saloon car named the Virtus (pic top) arrived and is shared by Škoda, named the Slavia. Market share has passed the 1% mark again! 

VW is continuing in India but it's not proved to be an Eldorado for the brand. Quite the opposite in fact. However, by working with Škoda it can presumably manage to remain due to cost savings from that collaboration. 

For the first in the series, simply click here.

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