Toyota India Model Sales : 2014-2022

Toyota had about a 6% share in 2013 so the challenge was to at least maintain that. Was that objective achieved? Nothing much changed and keeping things the same slowly eroded market share. The Yaris arrived in 2018, replacing the Etios saloon but didn't exactly set the place alight.

After a few years of deliberation, in 2019 Toyota and Suzuki acquired shares in each other, forming an alliance and in doing so expecting to achieve mutual benefit through various collaborations. The next two models Toyota released must be part of that arrangement. 

2019: Toyota introduced the Glanza (picture above), which is a Suzuki Baleno compact 5-door hatchback. 

2020: A second Suzuki model was added in the form of the Urban Cruiser (right), sold by Suzuki as the Vitara Brezza. 

Both of the above models added useful volume but despite that, Toyota couldn't avoid a drop in market share. The Yaris proved to be a belly flop and was soon withdrawn. Toyota's share is currently below 4.2% so even the Big T has had to admit its current situation in India isn't where it wants to be.  

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