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| The Amaze interior |
With market share declining from 2015 down to 5.4% in 2018, where would things go from here? The sort answer is down as some sort of rationalisation took place. Many manufacturers decided that profit was more important than volume and Honda is a company that has been embracing that philosophy more than ever.
In 2020, sales dropped below the 3% mark for the first time in eight years. It then plateaued but so far this year has dipped slightly more so. There are currently just two models of any note. It will be interesting to see where Honda moves from here. New models are coming but volume in itself will certainly not be the focus.
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