|The Fiat Fullback never really got out of the woods|
The pick-up truck is certainly not a big selling type of vehicle in Italy. It even has one of its own, the Fiat Fullback. OK, so it's really a Mitsubishi Triton but that wasn't a bad thing. However, with poor sales there was no point in continuing to try and crack a tough segment. Pick-up buyers seem to be a loyal bunch when it comes to brand name.
The clear leader was the Ford Ranger, as it is across Europe it seems. The Triton is also a popular model, outperforming the Hilux. The Isuzu D-Max has established a solid following, outselling the Nissan Navara. The bottom three are Euro brands and the two German offerings haven't done that well either. Neither likes playing second fiddle in any segment, but that's what they have to accept here. Mercedes has quickly given up too, leaving the VW Amarok the only Euro brand left.
|Italy Pick-Up Sales|