Germany / UK Mainstream Brand Comparison 2014

A nice car but not for Germany

It is an interesting comparison, the two largest Western European markets. German passenger car sales are 1.23 sales for each car sold in the UK, which is nearly a quarter bigger. I use that ratio to see which brands are more popular in either country. Data comes from the KBA and SMMT.

Looking at the chart below, pale blue shows which mainstream models are more popular in the UK and yellow Germany. Lada doesn't make it to the UK and MG to Germany so they miss out. Both Honda and Nissan are over twice as popular in the UK, despite it being the smaller market. The PSA twins are also more accepted in the UK, while Renault is in Germany. It is unsurprising that Ford and GM Opel/Vauxhall are preferred in Britain while Germanic VW and VW owned Škoda and SEAT are clearly more desired on home soil. Dacia was only introduced into the UK during 2013 so not as established there.

	Brand	Ger	UK	Diff
	Honda	22,498	53,544	0.42
	Nissan	62,536	138,338	0.45
	Peugeot	54,096	103,566	0.52
	Citroën	52,003	83,397	0.62
	Ford	209,131	326,643	0.64
	Kia	53,546	77,525	0.69
	Ssangyong	1,082	1,542	0.70
	Suzuki	27,835	37,395	0.74
	Toyota	70,267	94,012	0.75
	Opel/Vaux	219,084	269,177	0.81
	Fiat	68,103	68,804	0.99
	Hyundai	99,820	81,986	1.22
	Mazda	52,491	37,784	1.39
	Mitsubishi	24,131	15,805	1.53
	Renault	105,322	66,334	1.59
	Seat	93,129	53,512	1.74
	Chrysler	10,519	5,891	1.79
	Chevrolet	5,516	2,774	1.99
	Dacia	48,907	23,862	2.05
	Subaru	6,218	2,793	2.23
	Škoda	173,583	75,488	2.30
	VW	656,494	214,828	3.06
	smart	22,408	4,342	5.16

Nein, we want the Golf