|SW England, a fine holiday destination|
Mercedes-Benz is strongest in South West England and the London area. It definitely has a southern leaning, where a disproportionate amount of the wealth in the UK is situated. The countries outside of England and the North East England are where M-B is weakest, basically some of the less fortunate areas when it comes to disposable income. The Great British divide, which has worsened in more recent times.
|South West England||29,131||107.1|
|South East England||42,794||87.6|
|Yorkshire & Humber||12,153||64.7|
|North West England||14,848||63.0|
|North East England||2,907||42.3|
BMW is less understandable in how it fares. It is the top selling brand in Yorkshire & Humberside, and its 15.6% share is very high. In London, it is not very popular nor the East Midlands. The countries outside of England are again not good.
|Yorkshire & Humber||29,344||156.2|
|South West England||26,293||96.7|
|North West England||16,520||70.1|
|North East England||4,540||66.1|
|South East England||24,805||50.8|
Data source: DTI.