22 May 2020

UK Regional Penetration 2019 : Mercedes & BMW

SW England, a fine holiday destination
Below is a chart that has the UK divided into regions (England) and countries that show how these two marques are doing. The chart also has a ratio number by which the chart is sorted (1:1000). The higher the ratio, the further up the chart. The three countries each have a different colour and the England divisions are green.

Mercedes-Benz is strongest in South West England and the London area. It definitely has a southern leaning, where a disproportionate amount of the wealth in the UK is situated. The countries outside of England and the North East England are where M-B is weakest, basically some of the less fortunate areas when it comes to disposable income. The Great British divide, which has worsened in more recent times.


Mercedes Benz

Region Sales 1:1000

South West England 29,131 107.1

London 15,056 94.1

East Midlands 14,875 90.5

South East England 42,794 87.6

Yorkshire & Humber 12,153 64.7

North West England 14,848 63.0

East England 14,064 62.6

West Midlands 12,998 55.1

Wales 3,839 47.9

Scotland 8,222 46.3

North East England 2,907 42.3

Northern Ireland 1,988 38.9

Total 172,875 73.7

BMW is less understandable in how it fares. It is the top selling brand in Yorkshire & Humberside, and its 15.6% share is very high. In London, it is not very popular nor the East Midlands. The countries outside of England are again not good.


BMW

Region Sales 1:1000

Yorkshire & Humber 29,344 156.2

South West England 26,293 96.7

East England 20,324 90.5

North West England 16,520 70.1

West Midlands 15,855 67.2

North East England 4,540 66.1

Scotland 10,832 60.9

London 8,671 54.2

Northern Ireland 2,677 52.3

South East England 24,805 50.8

East Midlands 7,362 44.8

Wales 3,571 44.5

Total 170,794 72.8

Data source: DTI.

No comments:

Post a comment