UK Regional Penetration 2019 : Mercedes & BMW

SW England, a fine holiday destination

Below is a chart that has the UK divided into regions (England) and countries that show how these two marques are doing. The chart also has a ratio number by which the chart is sorted (1:1000). The higher the ratio, the further up the chart. The three countries each have a different colour and the England divisions are green.

Mercedes-Benz is strongest in South West England and the London area. It definitely has a southern leaning, where a disproportionate amount of the wealth in the UK is situated. The countries outside of England and the North East England are where M-B is weakest, basically some of the less fortunate areas when it comes to disposable income. The Great British divide, which has worsened in more recent times.

	Mercedes Benz
	Region	Sales	1:1000
	South West England	29,131	107.1
	London	15,056	94.1
	East Midlands	14,875	90.5
	South East England	42,794	87.6
	Yorkshire & Humber	12,153	64.7
	North West England	14,848	63.0
	East England	14,064	62.6
	West Midlands	12,998	55.1
	Wales	3,839	47.9
	Scotland	8,222	46.3
	North East England	2,907	42.3
	Northern Ireland	1,988	38.9
	Total	172,875	73.7

BMW is less understandable in how it fares. It is the top selling brand in Yorkshire & Humberside, and its 15.6% share is very high. In London, it is not very popular nor the East Midlands. The countries outside of England are again not good.

	BMW
	Region	Sales	1:1000
	Yorkshire & Humber	29,344	156.2
	South West England	26,293	96.7
	East England	20,324	90.5
	North West England	16,520	70.1
	West Midlands	15,855	67.2
	North East England	4,540	66.1
	Scotland	10,832	60.9
	London	8,671	54.2
	Northern Ireland	2,677	52.3
	South East England	24,805	50.8
	East Midlands	7,362	44.8
	Wales	3,571	44.5
	Total	170,794	72.8

Data source: DTI.