Toyota UK Sales 1980-89 (by model)

The Toyota Camry folks

The 1980's were an unusual period. The 70's had seen consistent growth and 1980 heralded continued increase with a strong 2.3% market share. However, that proved a false dawn as 1981 witnessed a 31.5% drop in sales and share down to 1.6%. Things picked up from there but so did total sales so by 1989, 1.8% was the market penetration.

The Corolla was the main model, often representing over 40% of the total for Toyota. The Carina had fully taken over from the Corona model in the medium segment and the large Camry was introduced during this decade. Toyota sports cars were doing well too.

In summary, the decade started strongly, slumped and thereafter kept up with the total market growth. It hadn't been a great time for Toyota UK, but more a period of consolidation.

Mod/Yr	1980	1981	1982	1983	1984	1985	1986	1987	1988	1989
Corolla	13,620	9,221	10,976	7,593	11,691	15,121	15,943	16,233	17,620	18,936
Carina	6,109	4,578	4,481	2,645	5,561	6,175	7,012	6,598	6,879	8,257
Camry	-	-	-	3,528	3,449	3,128	1,795	4,177	3,596	3,247
MR2	-	-	-	-	-	2,116	2,429	2,868	3,159	3,008
Supra	-	-	293	1,012	1,385	1,442	1,294	1,809	2,056	2,993
Celica	4,483	2,867	3,464	3,715	2,794	1,602	3,004	3,247	3,204	2,643
Spc Cru	-	-	-	894	1,220	857	1,224	1,091	1,535	1,761
L Cruis	-	190	331	348	264	322	250	179	952	1,008
Starlet	6,768	4,031	4,646	2,919	2,059	2,320	1,815	1,158	702	555
Tercel	-	-	878	8,497	4,242	1,639	1,035	909	150	-
Crown	713	499	458	252	37	-	-	-	-	-
Cresida	2,429	2,001	2,054	280	-	-	-	-	-	-
Others	45	18	9	0	0	0	1	0	0	0
Total	34,167	23,405	27,590	31,683	32,702	34,722	35,802	38,269	39,853	42,408

Data source: Toyota UK.
For the 1990-99 period, please click here.
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