|The Daihatsu Tanto is a popular kei model|
As mentioned in part one of the series, benefits for kei car ownership were scales back, and the percentage they commanded slipped from 42% to 38%. Not a seismic shift by any means but still noticeable. The two brands with most to lose slightly lessened their dependence on such models.
In 2019, Had two models in excess of 100,000 registrations (the Tanto & Move), while Suzuki only got one (the Spacia). Honda had its N-Box exceeding a quarter of a million sales and the Nissan Dayz went over the 150,000 mark.
Toyota has a small interest in the kei category, it still seems happy to leave that to its subsidiary brand Daihatsu. As for Toyota's four separate chains of car dealers, that's going to change as the size of the market continues to fall. Their ranges will be be more integrated to save on cost.
|I presume the Suzuki Spacio is spacious within|
The kei car remains a popular car in Japan. I can see that as a diminutive car in a congested city the logic of ownership. The fact they make them look funky as well no doubt adds to the appeal. I could see them having some export potential and they have on occasion done OK in that regard. The fact that they take over a third of total sales is impressive, even allowing for incentives.
|Brand / Year||2019||2018||2017||2016||2015|
|In following the boxy kei car theme of late, the Nissan Dayz.|
It left me dazed too.