With all the pressures on car manufacturers - especially with increasing competition - Toyota still managed a +3.7% result. We can break it down regionally.
Asia: 45.4% of the company's sales come from here. It had a 2.8% increase after a 6.7% drop in 2024. 37.2% of the sales in Asia are in China and Japan 31.4%. India is increasingly becoming an important market, with sales up 17%.
North America: 27.8% of Toyota's global deliveries were here in 2025. It was also up 7.3%. 86% of the region's total went to the USA.
Europe: It lost ground to most other regions with an almost flat 1.4% upturn. Spain did well, but the largest market (Germany) continued to underachieve for Toyota.
Oc / ME / Af: The region's deliveries were up 4.2%, the Gulf States accounting for 41.4% of that total. South Africa (RSA) was up 15.5%.
Latin America: Just 4.5% of the company's total was here.It was also the only region that was down in sales (-3.2%). Brazil's -13.7% was the reason for the poorer showing.
Summary: A good result, all things considered.
Data source: Toyota.
Pics: Toyota Fortuner above & Lexus TX (a North American only model) below.
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