Toyota / Lexus US Model Sales : 2023/24 (Q2)

Toyota and Lexus are very popular in the US and it's getting better in 2024. Combined they are close to 1.2 million in H1. So what's selling?

Toyota: Sales are up 16.5% or close to 150,000 units. That's substantial and shows just how well the brand is viewed in the US. It's the biggest selling nameplate.

The RAV4 is the most popular with nearly 25% of the total for the brand. It's also up 33% YTD. The Camry is in a segment that many other brands have abandoned and it's enjoying success with less competition in a shrinking area of the market. 

The Tacoma pick up is down 46% while its bigger brother the Tundra is up 31% but when combined sales are down. The Grand Highlander is a slightly larger Highlander and seems to have canabalised sales from its smaller sibling. 

Data & picture source: Toyota & Lexus. Photo above the Toyota Venza and below the Lexus TX.

Lexus: Sales are up here too, but only by 12%. That's 18,000 more than for the equivalent period in 2023. Of course, a new model expanding the range is always likely to do that. 

The most popular model, the RX is down 4% so far, but the new TX barge..I mean SUV...is already proving popular. Some of these modern vehicles are ridiculously oversized but people want them. The GX is down 31% but may have been affected by the arrival of the slightly smaller but not too dissimilar sized TX. Those ladies below look shifty.