I last did Lexus' regional sales for 2021-23 and it can be viewed by clicking here. I thought it time to update for the most recent two years.
The cars are designed with North America in mind and it is the largest region for the marque. If Asia was combined, it would be 36.9% compared to the 46.3% of NA. The gap between the two widened in 2025.
Europe continues to be a work in progress for Lexus, with limited penetration for what is a large premium market. For its size, the Middle East is a successful region.
Summary: A 4% increase is a strong result with increased competition and a segment that was overall up just 2%.
Data source: Lexus. Pics: RX (above) & LBX (below).
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