Daihatsu Historical Sales : 2007-2025

The brand is ideal as reliable city transport. Daihatsu has historically been sold around the world but now is in Asia only.  

The chart shows the past 19 years of sales. Their retreat back to Asia can be seen in how the total has dropped. A recent scandal didn't help either.

In 2025, exports accounted for just 20.5% of the total. In Malaysia, the Perodua models are basically Daihatsu cars and in 2025, 360,000 were sold in that country. They are obviously not included here.    

Daihatsu specialises in small vehicles which have tighter profit margins. I can see why shipping them too far would test margins even more. It's a shame as they are good vehicles.

Data source: Toyota. 

Here I am singing the brand's praises but it was rocked by a scadal in 2024. It led to the suspension of all domestic shipments and production after it was revealed it rigged safety tests. 

Leadership resignations followed, with Toyota taking over the certification process. Sales slumped in 2024 but are returning.  

Summary: A company that has three quarters of its deliveries in the domestic market. Most are Kei cars and they at least have a solid sales base domestically. 

Pics: Move, Taft & Hijet models.