Lexus Model Euro Sales : 2024-25

The marque is synonymous with outstanding reliability and durability, leading to sound resale value. Is that enough to win over the European premium car buyer?

Of the 882,231 global sales Lexus made in 2025, Europe comprised 85,075 of them.Put another way, just under 10%. 

With Europe accounting for something like 15% of world passenger car sales, Lexus could do better in the region.

The X in the model name represents crossover or SUV and they dominate sales figures (plus the RZ SUV for zero emission). 

The LBX and the NX are the main models, taking 62% of the sales for the marque between them. 

Globally, Lexus sales were up about 3.5% but in Europe down by the same amount. Germany has much to do with that, being the largest market and not one lexus does at all well in.

Established loyalty to European premium marques works against Lexus, lesser brand recogition and not always meeting the needs of the Euro premium buyer.

Lexus ticks many boxes for me. The problem I have is that I have never driven one or even sat in one. Maybe many premium buyers in the region are like me in that regard.

Data source: Toyota. Photo source: Lexus (RZ top & LX below).