Lexus may be big in North America, but cracking Europe has been a challenge. The region does have popular premium marques and they are what people usually buy.
In Europe's largest car market a mere 4,661 cars were sold in Germany during 2025. That's 0.16% or not much over one tenth of 1%. The next largest market is the UK and a more respectable 16,454 deliveries were made there. That was 0.81% of total UK sales.
Overall, 85,000 sales isn't an epic result by any standard. The good news is that there is ample scope for improvement.
Data source: Toyota Europe. Photos LBX (above) & ES (below).
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