GM US Model Sales - Part 1: 2023/24

GM has a four brand portfolio it uses to satisfy its US customers. How are they faring in these challenging times? Let's find out by looking at the 'working class' divisions, Chevrolet and GMC. 

Chevrolet: This is the volume brand for General Motors with 1,745,809 sales. That's up 2% on so a solid result. It contributed nearly 65% of GM's US sales.

The big Silverado pick up gained 1% so that will be good for the bottom line. The Equinox (picture above / +11%) and Trax (+83%) complete the top three list. 

The Bolt electric EUV was a crossover version of the Bolt hatchback which have both been discontinued with a new model planned but not as yet. The Camaro muscle car has also finished its run for the time being. An SUV version will come out soon but whether that would fit the muscle car tag remains to be seen.

GMC: The truck making brand; that is SUVs and pick ups to be precise. The Sierra, Canyon and Hummer make up the pick up side of the business (picture below) while the Terrain, Yukon, Acadia and Hummer belong to the SUV range. Hummer seems to straddle the two categories with both pick up and SUV variants, its sales not broken down into each.

The marque makes up 23% of GM's sales with a 9% gain in volume. Canyon sales were up 70% while at the other end of the spectrum the Acadia was down 26%. A third generation Acadia has recently been released.