VW and its premium marque Audi come together here to see how they went in 2024. Mainstrean Euro brands are thin on the ground in the US, Fiat being the only other example and they are rarer than hen's teeth. However, it's a different story in the premium segment where Euro marques are as popular as lederhosen at an Oktoberfest.
VW: The brand was up 15% with the Tiguan and Atlas SUVs leading the way, both up 24%. The Jetta was up 52%, now the only sedan left as the Arteon is the way out. It was down 47%.
Audi: In contrast, sales are down 14%, with the Q5 leading the way with a 23% drop and 17,346 fewer registrations. The Q3 is up 45% but unable to negative the volume loss of its larger sibling. The A5 was up 4% but the Q& and Q8 both dropped by over a quarter.
The ID.4 is currently the sole electric model and has slipped back. The headlong rush to get into that arena hasn't proved to be the eldorado it was expected to become by now.
Overall an impressive result with most models contributing to that. The range is more limited than in other markets but in this market it's all that is needed. There will be a 'buzz' around VW's US HQ.
Overall an impressive result with most models contributing to that. The range is more limited than in other markets but in this market it's all that is needed. There will be a 'buzz' around VW's US HQ.
The range is wide and new models are arriving such as the Q6 but in many countries Audi sales have retreated in number. Audi gives the impression that it's pulling back on chasing volume and if that is the case, not a bad move.
Data and picture source: VW Group.
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