Ford / Lincoln US Model Sales : 2023/24

There are two makes that comprise Ford USA. Ford's 'bread 'n butter' brand accounts for 95% of sales and the premium Lincoln marque just 5%. 

Ford: Sales were up 3% YTD, just short of two million units finding new private homes or corporate parking lots. 

All of this done with virtually no sedan passenger cars. The Mustang would be the only one and that represents less than 3% of the total. 

The F-Series pick up commands 39% of the total, an amazing figure but a long standing one. The Maverick pick up (picture above) was up 39% so proving a successful model for Ford. 

The Ranger is a slightly larger size compared to the Maverick but dearer and not selling anywhere near as well. Still, it increased 43%.

The Transit van was up 18% to 153,000 sales but the Transit Connect was down 51% to 8,800 and on the way out. The E-Series light truck was up slightly. 

Lincoln: One of the success stories of 2024, perhaps the success story. All the models increased (bar the big Navigator SUV) which gave the marque a 28% overall gain. They achieved 50, 12 and 62% growth respectively for the top three models of the range.

Lincoln is without a sedan but that is not a surprise these days. The Nautilus is pictured above. The sales increase by Lincoln certainly has the mercury rising.