Volvo / Porsche US Model Sales : 2023/24

I've combined a Swede with a German Brand that are both premium and that compete with SUVs. Otherwise they are completely different. 

Volvo: Premium buyers are conservative and brand conscious so not always easily wooed. Volvo has a solid customer base and has recently attracted new customers as it returns to the former success it once enjoyed. 

Sales were down 3% with settled sales for most models. The 60 Series was up 29% so surprisingly the most successful ni 2024. 

That counted the C40's downward slump by 79%. Wow. Apparently, hybrids are doing well for Volvo but electric less so. This rush into electric has been pulled back by Volvo and others too.

SUVs lead the way for Volvo with the three at the top of the sales chart to the right of that persuasion. The usual USA's bigger is better philosophy is manifest as well. 125,000 sale is a good result I'd have thought.

Porsche: Sales were down 1%. The top selling model, the Macan dropped 7% which was the difference between sales being up or not. The Cayenne and 911 were OK but the rest down. Electric again not delivering with the Taycan down 37%.  

Data & picture sources: Subaru, Porsche.