The data from here is variable, to put it politely. It depends on importers reporting and that is inconsistent. So while registrations are down, too much volume isn't available to make a call on that but I came up with -9% YTD anyway.
The 2025 share shown below is for the complete year. Toyota is the dominant brand with 46% of the market. Most of the top brands are legacy ones and they are suffering. Chinese brands are pressing for more share and something has to give.
BYD reported registrations in 2025 but not so far this year so its total is an estimate. GAC is now reporting and GWM for 2026, the latter didn't in 2025. Many smaller imported brands have never been included but their numbers will be tiny.
Data: Campi. Photos: Toyota (Wigo & Innova).
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