Maserati 2012-2025

2019 Maserati Ghibli (Netcarshow)

I had detailed production figures (blue background) for Maserati from way back until 2020 when the source dried up. Since then, delivery figures (pink background) are used.  I pick up the story from 2012, when things took off.

In 2012, Maserati had just the Quattroporte and Gran Turismo/Cabrio models. The sixth Quattroporte arrived in 2013 along with the Ghibli executive car with production now taking place at the Fiat Mirafiori factory. These two new models gave the marque a huge spike in production numbers.

2016 had another lift in volume with the introduction of the Levante SUV.  Things then tapered off into the pandemic of 2020. There was a  rebound in 2021 which lasted three years. 

With the recent withdrawal of the Levante and Ghibli models, delivery numbers slumped. The small Grecale SUV was introduced along with the reintroduced Gran Turismo. 

The Grecale was supposed to offset the above departures but it has fallen well short of what it was supposed to achieve. So where to next?

The marque is apparently being repositioned as a luxury, bespoke build to order manufacture. Electric will also be the direction taken. I see similarities with Jaguar. 

The Maserati brothers founded the company in 1914, but they didn't make cars. Car manufacturing only starting in 1947. The four subsequent owners have had varied results. It will be interesting to see if it can make a go of the top end luxury market. 

2023 Maserati Grecale (Netcarshow)