
Proton has always relied on its protected domestic market. Things got tough when local rival Perodua took much of that away from them. Proton is fighting back and with Geely taking a 49.9% stake in the brand in 2017.
Using Geely technology and starting to take an interest in exports, Proton is looking up. Q1 2026 is up 40% despite the Malaysian market being down 3%. It took 26% of the total market, the highest since 2011.
Picture source: Proton.
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