The company started selling its first road car in 2018, having made a handful of track sports cars beforehand. It was soon struggling financially but with the help of funding it survived that. It's known for battery swap stations which overcomes wait times for recharging.
Nio is a premium electric car marque in the mould of Tesla. During 2024 it added a mainstream electric brand ONVO which stands for On Voyage. Now the Firefly sub brand has arrived to challenge the Smart brand and even MINI although I'm not sure it is quite at that level.
In 2023, the Nio company sold 160,000 cars and 222,000 a year later. In the first half of 2025, 114000 Nio, ONVO and Firefly cars were delivered, up 40% for Q1 and up 26% in Q2.
In the chart below we can see Nio remains the best selling brand with 74,000 units, ONVO 32,000 and Firefly 8,000. ONVO has experienced headwinds and hasn't been as well received as hoped. The company is still confident things will improve as it addresses problems the brand has faced.
Data & photo source: Nio.
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