Just over 238,000 vehicles were registered in the first two months of 2025. The Hyundai Group secured 78.9% of the total! That's what protecting your market can achieve, not that it needs it. Adding Renault Korea, KGM and Chevrolet Korea takes the total over the 80% mark.
If it was just passenger cars that were being counted, then Kia would be a clear leader but Hyundai having a larger range of light commercials means they are neck and neck.
Genesis comes in a clear third with BMW and Mercedes-Benz well advised not to get any closer. After that the list falls away quite quickly.
I wonder if any more import brands might call it a day. Peugeot would be an obvious one.
The top selling models were:
Kia Sorento - 16,521
Kia Carnival - 13,802
Kia Sportage - 13,115
Hyundai Avante - 11,759
Hyundai Grandeur - 11,192
Hyundai Santa Fe - 9,895
Kia Seltos - 9,106
Hyundai Porter - 8,504
Hyundai Tuscon - 8,371
Hyundai Sonata - 8,205
Kia Ray - 8,163
Data source: KAMA, KAIDA.
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