830,500 vehicles were registered in the first half of 2025. The Hyundai Group secured 76.5% of the total! That's what protecting your market can achieve, not that it needs it. Adding Renault Korea, KGM and Chevrolet Korea takes the total over the 80% mark.
The top selling models were:
Kia Sorento - 51,129
Kia Carnival - 42,469
Hyundai Avante - 39,610
Kia Sportage - 38,093
Hyundai Grandeur - 33,659
Hyundai Santa Fe - 32,254
Hyundai Palisade - 30,798
Kia Seltos - 28,915
Hyundai Porter - 28,379
Hyundai Tuscon - 26,671
Hyundai Sonata - 25,845
Kia Ray - 25,269
If it were just passenger cars that were being counted, then Kia would be the leader but Hyundai's stronger range of light commercials means the latter takes the lead here.
Genesis comes in a clear third with BMW and Mercedes-Benz well advised not to get any closer. Then comes Reanult (formerly Samsung), KG Mobility (formerly Ssangyong) and Tesla. After that the list falls away quite quickly. Nearly all Chevrolet sales are locally produced. Tariffs make it all but impossible to import unless premium or luxury.
Locally made are up 5.1% YTD and in June 2.6%. For imports it's nearly +10% for YTD and June. BYD has arrived and it seems to be turning up everywhere. Ferrari joins the chart in 2025 but has been here some time. Unfortunately, no historical data comes with it. There are other smaller marques that are yet to come in from the cold as well.
Data source: KAMA, KAIDA.
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