Korea Car/LCV Sales : 2025 (Jan-Sep)

1,258,137 passenger cars and light commercial vehicles were registered up to Q3 of 2025. The total market is up 6.2%. The Hyundai Group secured 75.5% of the total! That's what protecting your market can achieve, not that it's needed. 

Hyundai is up slightly and Kia is down by similar proportions. Genesis is at its lowest market share since 2029 but is still a comfortable third. Renault has local manufacturing and it is up while the other two who do, KG Mobility (Ssangyong) and Chevrolet, are less fortunate. 

Of the imports, BMW and Mercedes-Benz are as high as it is prudent to go. Tesla has leapt up the chart to be just behind MB and may be able to increase from here without concern. There is nothing of note in terms of sudden shifts in sales and rankings otherwise. BYD has arrived and Ferrari are now being reported. Some other luxury marques aren't. 

The top selling models were:

Kia Sorento - 73,691

Kia Carnival - 62,469

Hyundai Avante - 61,085

Kia Sportage - 55,688

Hyundai Grandeur - 48604

Hyundai Palisade - 46,338

Hyundai Santa Fe - 45,572

Hyundai Porter - 43,547

Kia Seltos - 43,039

Hyundai Tuscon - 39,685

Hyundai Sonata - 37,685

Tesla Model Y - 37,035

If it were just passenger cars that were being counted, then Kia would be the leader but Hyundai's stronger range of light commercials means the latter takes the lead here.

For 2024 articles, simply click on the links below:

By brand. 

Top 40 Models.

Data source: KAMA, KAIDA.