JLR in its infinite wisdom decided to end Jaguar sales until it is 'revitalised' as a luxury marque as opposed to a premium one. I personally felt they could have kept the F-Pace and i-Pace going through the transition period. I won't even go into axing the XJ after having spent up large developing it.
They will be hoping to woo new customers and being fully electric, buyers of such vehicles seem more willing to move to something new and exciting.
It is still a gamble to go all electric and having all your eggs in one basket is high risk. Jaguar needs to deliver on its new direction. From a styling point of view the teasers don't impress me. Hopefully, reality is kinder.
With sales having ended in the UK so dramatically, there were zero deliveries since Q1. It is excessively premature. Despite that and sales winding down everywhere, the sales drop is just 59%. Deliveries were a surprisingly high 6,900 in Q2.
Models: Some countries stocked up to keep sales going as long as possible, a logical move lost on the UK. China manufactures the XE and XF and most Q3 sales are there.
Data & photos JLR.
Regions: I held off updating this article, waiting for Jaguar's regional sales, but they simply aren't in any hurry to release that information. For now, the data below is up to the end of June. I will update when the tea break is over and they get back to work.
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