Denmark Passenger Car Sales : 2024

Over half the cars sold in 2024 were electric. It is predicted by Mobility Denmark that in 2025, the figure could reach as high as 75%. Government incentives are encouraging buyers in that direction as is usually the case with success in this area. Total registrations were the same in 2024 as 2023. 

VW was the leading brand from 2011 to 2022 but it was unceremoniously bumped off its perch by Tesla which increased massively in 2023 to easily take the top spot. In 2024, VW has returned serve with strong growth while Tesla has lost 28% in market share. 

Audi dropped two places to fifth, with Toyota and Mercedes-Benz the beneficiaries. BMW has been falling in recent years but made a comeback this year. Renault surged into the top ten and Nissan improved by 33%. 

Recent moves in the EU to nullify subsidised cars from China gaining an unfair advantage will surely have an influence on future purchasing. That will be dependent of course on how pricing is affected as some brands may absorb some or maybe all of the increased cost. Time will tell.

Data source: Mobility Denmark.