Denmark Passenger Car Sales : 2024 (Jan-Oct)

Registrations were up 3% YTD and for October up 9%. In October. electric cars accounted for 63% of passenger car sales, a record. Government incentives are encouraging buyers in that direction.

VW was the leading brand from 2011 to 2022 but it was unceremoniously bumped off its perch by Tesla which increased massively in 2023 to easily take the top spot. In 2024, VW has returned serve with strong growth while Tesla has lost 31% in market share. 

Recent moves in the EU to nullify subsidised cars from China gaining an unfair advantage will surely have an influence on future purchasing. That will be dependent of course on how pricing is affected as some brands may absorb some or maybe all of the increased cost. Time will tell.

The top selling models YTD were the Tesla Y (7,784), VW ID.4 (4,863), Tesla 3 (4,789), Audi Q4 e-Tron (4,381), Škoda Enyaq IV (4,186), Peugeot 208 (2,858), Citroën C3 (2,563) and Volvo EX30 (2,511). 

Data source: Mobility Denmark.