Apart from some high ticket brands, the data below covers the vast majority of sales. The total market and imports are both down 12% YTD. As a market that heavily favours locally made - both with steep import duty and occasionally other means - it is dominated by a few domestic brands. Kia for now leads but has an ongoing lead change dogfight with Hyundai.
Hyundai's premium marque Genesis is doing well while KG Mobility (formerly SsangYong) moved into fifth place courtesy of a fast falling Mercedes-Benz. Chevrolet is mainly locally made vehicles and Renault Korea was formerly known as Samsung.
Imports lost two more marques for 2024 in the form of Jaguar and DS. The way some of the brands at the lower end of the list are faring, there may be more to follow.
Data source: Kaida, Kama.
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