Registrations were up 20% in August and they also increased 13% YTD to 60,278. Add to that 57,483 used passenger cars, which brings the total close to 120,000.
Toyota is the brand chosen in 20% of purchases. Mitsubishi, Kia and Suzuki followed but a huge gap remains. All the top four have lost market share in 2025. Ford relies heavily on the Ranger pickup but as it is treated as a light commercial vehicle, it is excluded from this list. It would be second placed if commercials were added.
Chinese brands of note are MG (6th), Haval (11th), and BYD (13th). GWM (which includes Haval, Tank and Ora) is separated here which otherwise would sneak into the top ten if all were combined. Jaecoo, Omoda, Chery and Leapmotor are new entrants, so how they progress will be interesting.
A few US brands are arriving so they are no longer all under GM US as I used to do it. GMC, Chevrolet and Cadillac are the brands involved, the latter electric only. The Yukon, Corvette and Lyric are the models represented so far.
Jaguar stopped making cars a while back but stock must have been secured to keep sales going as far as now. Market share in 2025 is up on 2024 so punters have been keen to obtain a vehicle before they disappear as an affordable marque.
The top selling models YTD:
Toyota RAV4 6,219
Mitsubishi ASX 2,844
Kia Seltos 2,470
Mitsubishi Outlander 2,254
Ford Everest 1,713
Suzuki Swift 1,304
MG ZS 1,320
Toyota LC Prado 1,138
Haval H6 1,124
Data source: NZTA. Picture sources: Mitsubishi, GWM.
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