06 February 2025

New Zealand Passenger Car Sales : 2025 (January)





Registrations held were the same as January last year but volume is well short of recent better times. Still, with later model used cars arriving in numbers not too dissimilar to new, the choice is there to save. 

Toyota is the brand chosen in over 20% of purchases. Kia, Mitsubishi and Suzuki came next often with deals to entice buyers but the huge gap remains. 

Ford relies heavily on the Ranger pickup but as it is treated as a light commercial vehicle, it is excluded from this list. It would be second placed if commercials were added. 

Chinese brands of note are MG, Haval, and BYD. GWM (which includes Tank and Ora), Jaecoo and Omoda are newer entrants so how they progress will be interesting. 


The top selling models were:

Toyota RAV4 1,023
Kia Seltos 362
Mitsubishi ASX 324
Suzuki Swift 249
Mitsubishi Outlander 215
Ford Everest 197
Kia Stonic 173
MG ZS 164
Toyota LC Prado 159
Haval H6 144
Kia Sportage 143


For 2024 articles, simply click on the links below:


Data source: NZTA.

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