VW Brand Profit (By Make) : 2017-19

Bentley charging out of the wilderness into profitability

VW allow us to see how each division fares when it comes to profit various brands make within the group. I believe the figures exclude vehicles made by joint venture operations in China. Lamborghini is combined with Audi. The first column is sales (Bentley the only one with a decimal place due to small numbers). Then millions of euros profit/loss and finally euros of profit per vehicle made.

Porsche is very profitable, at over €15,000 per vehicle. Bentley had a horror 2018 but bounced back strongly in 2019. I think VW would like to see the €5,600 per car improved on though. Audi/Lamborghini gained a bit, to €3,750 each and Škoda pushed its margin up to €1,560.

VW LCVs were down to €1,100, the tie up with Ford LCVs in Europe a good move. VW cars is trying to lift its modest €1,000 per unit figure, with a little success. Lastly SEAT was a constant loss maker that tested VW HQ's patience. However, it is now in the black and gaining, now at €670. Is it a coincidence the profit came along at the same time as it invested in an SUV range? I think not.

Year	2019			2018			2017
Brand	Sales	Mill €	€ Per Car	Sales	Mill €	€ Per Car	Sales	Mill €	€ Per Car
Porsche	277	4,210	15,199	253	4,110	16,245	248	4,003	16,141
Bentley	11.6	65	5,603	9.6	-288	-30,000	10.5	55	5,238
Audi	1,200	4,509	3,758	1,467	4,705	3,207	1,530	5,058	3,306
Škoda	1,062	1,660	1,563	957	1,377	1,439	937	1,611	1,719
VW LCV	456	510	1,118	469	780	1,663	498	853	1,713
VW Car	3,677	3,787	1,030	3,715	3,239	872	3,573	3,301	924
SEAT	667	445	667	608	254	418	595	191	321

Data source: VW.